In 2021, I joined Reverb as a paid social media animator, tasked with creating dynamic animations for a variety of site-wide promotions, including artist shops and holiday sales. This reel highlights the ads I developed from the ground up, focusing on strategies to engage and attract our target audience across social media. Whether aimed at bringing new users to the Reverb site and app or targeting existing music gear enthusiasts, these ads were designed to capture attention and convert interests into real sales.